The importants of statistics.
This post come after I have spent an hour or so going through my Google analytics for one of my sites. The site in question I purchased back in January is eight years old, gets over 10,000 visitors a month and has hundreds of quality backlinks.
These backlinks are also very old. Having just gone through where my hits come from and which landing page they go to I discovered that, last month, over 500 visitors were linked to pages that no longer exists. These visitors got the standard 404 error page, which has a very high bounce rate, and I guess went to a rival site instead.
After a couple of hours of going through the analytics and creating redirects I have effectively gained several hundred visitors a month for doing very little work.
This entry was posted on Saturday, June 7th, 2008 at 2:34 pm and is filed under Web Traffic. Follow the comments through the RSS 2.0 feed. You can post a comment, or leave a trackback.
