Keyword Prominence
After going through various aspects of the “keywords”, I would like to finally touch upon the significant role of the “keyword prominence”. This is crucial for the ranking of the web page. Now, it totally depends on you whether it is ranked in the upper tier or the lower one. So, just read on for the better ranking of your sites.
One of the main factors affecting keyword ranking in SEO is keyword prominence. This refers to the location of your chosen keyword in Meta tags and body copy. Any Webmaster or SEO cannot underestimate the importance of keyword prominence. Along with selection and density this is one of the primary considerations for SEO.
Location of keywords in tags and body copy affects the importance of keyword prominence. If the keyword or key phrase occurs at the beginning of a sentence, paragraph, or body copy then more importance is placed on that keyword.
For Meta tags more weight is placed on the first word or term. The importance of keyword prominence in Meta tags cannot be underestimated. The primary term should come in the beginning of the title, description, and keyword tag.
The importance of keyword prominence in body copy is just as significant. When placing keywords in the body of a page they should occur in the beginning, middle, and end of the body copy. These are especially important areas. The search engines will place more weight on the beginning and end, and the keyword should be supported in the middle of the copy.
After you have gone through all these little facts about the keywords, I’m sure that you’re going to benefit a lot. So, just keep visiting this site for more such useful tips on a range of topics.
This entry was posted on Tuesday, November 13th, 2007 at 3:30 pm and is filed under search engine optimization. Follow the comments through the RSS 2.0 feed. You can post a comment, or leave a trackback.